LinkedIn Live with

Max and Charlene

Join Us Each Week

Every Friday | 10:30 AM EST

Meet Your Hosts

Max Joseph

International Sales & Business Development Leader
AT&T Partner Exchange

Max Joseph is a seasoned Sales and Business Development leader with over 15 years of experience driving growth across the technology and communications sectors. Currently with AT&T Partner Solutions, Max specializes in recruiting, engaging, and empowering independent solution partners worldwide. His work has spanned Asia Pacific, EMEA, and MENA, where he has consistently exceeded targets, closed complex international deals, and built lasting strategic partnerships.

Holding an MBA in Marketing & Strategy from the SMU Cox School of Business, Max brings both academic rigor and hands-on expertise in sales strategy, business development, and global market expansion. His leadership style emphasizes listening, anticipating client needs, and creating tailored solutions that foster product adoption and sustainable revenue growth.


Beyond his corporate achievements, Max is passionate about cultivating collaborative environments, continuous learning, and approaching business challenges with both innovation and practicality. His diverse interests—ranging from travel and culinary experiences to wine (as a certified sommelier) and even Star Wars—make him a dynamic, relatable voice in business conversations.


As host of Growing Your Business Smart, Max brings not only his deep industry expertise but also his global perspective and engaging personality, making complex topics both accessible and actionable for professionals looking to scale and succeed.

Charlene Ignacio

Founder & CEO
Fornix Sales & Marketing PR Agency

Charlene Ignacio is a seasoned entrepreneur with over 25 years of experience leading businesses across the technology, cybersecurity, SaaS, AI and manufacturing sectors. As Founder of Fornix Marketing and certified Black Belt Lean Six Sigma, she has been successful at focusing on what matters most to start, launch and scale companies both in the US & International market in half the time. She is a sought after Keynote speaker, workshop trainer, Industry expert contributor and recognized as the CEO innovating the Tech industry.

Charlene is known for her channel development expertise, helping managed service providers transition into trusted advisors through strategic positioning and marketing execution. She is the driving force behind the MSP Trusted Advisors Movement and has played a key role in bringing innovative solutions to market such as VCON AI, Encircle Marketplace and Operate Better IT.

Her mission is to elevate Vendors, Telecom, MSPs, MSSPs, and cybersecurity professionals through education, branding, compliance readiness, and thought leadership. Through her unconventional and people-centric approach, Charlene empowers her partners to scale their businesses, embrace leadership, and deliver real value to their end customers.

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